Cheers

Cheers March 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CONTENTS March 2012 Vol. 23 No. 2 20 49 FEATURES 20 Growth Brands 2012: Best of the Best brands in the U.S. By Richard Brandes 45 Foreign Intrigue 45 ON THE COVER: Shot on location at St. George Spirits, Alameda, Calif. Photography by Pat Mazzera www.cheersonline.com How imports stand apart in a crowded marketplace. By Thomas Henry Strenk 49 To Promote and Serve 63 Local Grapes Attracting guests with exciting beverage promotions. By Kelly Magyarics Showcasing the best of your restaurant's region. By Michelle Paolillo Lockett Cheers identifi es the fastest-selling wines and spirits MARCH 2012 | 3

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