Issue link: https://read.dmtmag.com/i/581281
20 STiR tea & coffee industry international / Issue 5, 2015 (October/November) Dethlefsen & Balk GmbH Hermann-Wüsthof-Ring 16 » 21035 Hamburg » Germany Phone: ++49 (0)40 73 10 73-0 » office@db-hh.de » www.dethlefsen-balk.de Dethlefsen & Balk Inc. 1005 N. Commons Dr. » Aurora, IL 40506 » USA Phone: 001-(630)-851-7744 » info@dethlefsen-balk.us » www.dethlefsen-balk.us Your competent partner for: Tea » Coffee » Accessories » Confi serie Enjoy the advantages of using an all-in-one supplier with a selection of more than 600 standardised tea varieties, 40 fi nest coffee qualities, an exclusive confi serie assortment and a world-wide leading range of accessories. 1005 N. Commons Dr. a world-wide leading range of accessories. Visit us at the FHC China in Shanghai November 11-13, 2015 Hall: N1 Booth: 1BE01 returning to Europe to run a program of tasting events in London, the Cotswolds, Oxford, Madrid, Barcelona, The Hague, Amsterdam, Milan, Dusseldorf, and Metz in September and October. Events include presentations about Japanese tea culture; how Japanese tea is grown and processed and why Japanese tea tastes the way it does; matcha and sencha workshops, tea tastings of genmaicha, sencha, hojicha, matcha, etc; tea masterclasses; and sessions on correct brewing. Obubu sells high quality Japanese teas grown in the Wazuka district of Kyoto. Obubu is run in the same way as a not-for-profit organization and donates money to several charities in Kyoto to help develop communities locally and globally. The company's aim is to revitalize the tea industry in Wazuka, Japan and to educate consum- ers about Japanese tea and tea culture. Learn more: obubutea.com ITO EN Recycled Tea Leaves ITO EN, Japan's multinational beverage company specializing in tea production, has applied its recycling ethic to the tea leaves used in the production process. Most of the used leaves are recycled as fertilizer and tons of them are used in animal feed, but the company has been very inventive in developing other uses for the infused leaf. In conjunction with other companies, ITO EN now produces a synthetic resin which goes into soap cases, ballpoint pens, vending machines and public benches; boards that can be used to make tatami-type mats for flooring; and plaster boards that are used in construction for interior insulation. ITO EN's PET bottles from their iced tea are also recycled to make staff uniforms, egg-packs, fiber, tote bags, clothing, furniture, and carpets. The company follows '5 Environmental Action Guidelines' that take the environment into consideration in everything they do: conserve energy and resources; control emissions and waste; work to prevent global warming; and increase employee awareness of the global environment; and has won a number of environmental awards. RUSSIA Indian Exporters in Moscow A delegation of Indian tea producers, exporters, and brokers visited Russia in September to hold talks with buyers from Russia and the entire CIS region. Russia is the world's fourth biggest tea consumer and both it and CIS right combination of badi patti for swaad (taste) and choti patti for kadak- pan (strength), crafted with over three decades of Tata Tea's expertise. We wanted to talk about what makes our brand unique to tea drinkers, so that they can make an informed choice when buying tea". To complement the launch, the company unveiled a new TV commercial based on the theme of the joyous moments of a family reunion. A doting father celebrates having both his older and younger daughters back home for a vacation and, just as the coming together of his two daughters made the father's day, the coming together of two grades of tea leaves is what makes Tata Tea Premium the perfect cup of tea. JAPAN Obubu Hosts European Tastings As Japanese teas become more and more popular, Kyoto Obubu Tea Farms is Ububu tea selection Recycled bench