Issue link: https://read.dmtmag.com/i/585738
excel in knowledge management have found ways to make access by members to their vast resources quick and easy. Some of the member-only features measured included: Industry research, benchmarking • and compensation studies Legislative updates • Member-only password • protected knowledge sections on organization's website Industry/profession standards, • regulations and codes Printed and electronic magazines • and newsletters Member directories • Buying Motives In the above listed examples of features of membership delivered by various membership organizations— your specific value might depend on your buying motive for joining and belonging. Of the six buying motives listed in The ROI of Membership, the three most frequent membership buying motives tend to be: Profit and Gain • Fear of Loss • Avoidance of Pain • With this in mind, consider the P&CMA to be your number one strategic alliance for success. Much of what you and your organization need to prosper is available to you as "member-only" features of membership. Just think how much more value the P&CMA could deliver to you in products, services and activities if there were twice as many members. Help the P&CMA to help you by recruiting just one new member this year. Then, help that new member to assimilate into the organization by influencing them to attend the annual meeting—and when they do—introduce them to your network of friends and colleagues. This will better assure their long-term membership. Interestingly enough, we found that most membership organizations today are far better at delivering value to members than they are at calculating and communicating the ROI of membership. It has been quite common for various membership organizations to deliver, annually, in the range of $10 to $50 in return for every dollar invested in membership. What does this mean to you? While the P&CMA may not have communicated all the value they deliver to you, you can be assured that if you access all that is available to you—you will enjoy an excellent return on your membership investment. Reprinted with permission from Ed Rigsbee, CAE, CSP Ed Rigsbee, president at Rigsbee Research, is the creator of the active focus group qualitative research method for calculating the real-dollar value of membership (ROI) that organizations deliver. He is the global authority on member ROI and author of The ROI of Membership-Today's Missing Link for Explosive Growth. Contact Terri Mendez ƌĞĂƟǀĞDĂƌŬĞƟŶŐŽŶĐĞƉƚƐ terri@cmconline.biz 334.657.6575 PROMOTE. GROW. SUCCEED. tĞďƐŝƚĞƐŽůƵƚŝŽŶƐĨŽƌLJŽƵƌƵƐŝŶĞƐƐ͘ CUSTOM WEBSITES WE CREATE