Fuel Oil News

ARE E 2 0 1 2 SCHEDULE OF EVENTS Monday, April 30 1:00 p.m. Enjoy an afternoon of golf at the historic Atlantic City Country Club $225/person includes greens fees, cart, box lunch and reception. Closest to the pin contests and more! Beer and wine reception 5:30pm – 7:00pm • • • Tuesday, May 1 9:30 a.m. - 1:00 p.m. Co-sponsored association meetings 1:30 p.m. - 2:45 p.m. Stop the Revolving Door. Hedging and Marketing to Curb Customer Attrition This seminar will explore better ways to diagnose the segments of your business that may be causing the revolving door. More important, the seminar will help you develop Barriers to Exit that will assure you smaller customer losses and more loyal customers, securing a more healthy and successful future for your company. Mark Bloom, Angus Energy Bob Levins, Angus Energy Danny Silverman, Angus Energy • • • SEO 2.0 The Next Generation of Search Engine Optimization If you have a website – or are thinking about one – this presentation is for you – marketers, oilheat dealers, HVAC professionals, wholesal- ers, manufacturers, and association leaders. John Bruno, PriMedia David Heiser, PriMedia Mark Demofsky, PriMedia Richard Rutigliano, PriMedia • • • • How Recent Actions by the NLRB Affect All Employers Recent actions by the National Labor Relations Board affecting ALL employers have breathed new life into an old law. Learn about these and other developments in this informative and interactive discussion. Robert C. Nagle, Esq., Saul Ewing LLP • 4 3:00 p.m. - 4:00 p.m. Keynote Presentation Doing nothing is not an option. It is time to change. Understand, embrace and manage the evolution from oilheat to Bioheat®. Planned change is a hot topic. A grow- ing number of energy marketers have embraced the changes needed to survive and prosper in today's unsettled environ- ment. They are restructuring themselves, becoming more nimble and responsive. Michael Rogers will reveal that "ah ha" moment when clear thinking and execution bring positive change. He will challenge you to create new ways of doing business. Don't miss this unique perspective on how to evolve. 4:15 p.m. -5:15 p.m. Asset Protection & Wealth Preservation with Succession Planning This workshop will present concept strat- egies for asset protection, business and estate planning including succession con- tinuity and tax reduction. Business case studies will be examined. Peter Cohen, President, CEO, P.C. Planning & Benefits Inc. Adam Chodos, CPA, Esq., P.C. Planning & Benefits, Inc. • • The Changing Supply Landscape of the Northeast With the closing of several refineries and the repositioning of several pipelines, understanding the new flow and supply patterns will be important to marketers in the Northeast. Joe Petrowski, President, CEO, Gulf Oil LLP • 6:00 p.m. Supplier Hospitality Night - Bally's Atlantic City Wednesday, May 2 8:30 a.m. - 9:30 a.m. Bio Industry Perspective in the Mid- Atlantic Region This program will set the stage for all other SPRING SHOW GUIDE 2012 | FUEL OIL NEWS | www.fueloilnews.com Bioheat programming by providing an overview of the United States biodiesel industry with specific focus on the Mid- Atlantic region. Attendees will gain insight on supply/demand, legislative activities, market drivers, fuel quality, status of the RFS program, future feedstocks, ASTM developments and much, much more. Alicia Clancy, Manager, Corporate Affairs, Renewable Energy Group Paul Predaris, Biodiesel Sales Manager, Renewable Energy Group • • Run It Like You are Going to Sell It This session addresses business situations in easy to understand steps. This presenta- tion will explain the importance of taking a fresh, objective look at your business on a regular basis. Owners will be encouraged to look at their businesses as if they just bought them and then establish profit/ operating targets and utilize measurement tools to continually track their progress. John Levey, Oilheat Associates John Nardozzi, Nardozzi Consulting Joe Vassallo, Oilheat Associates • • • 9:00 a.m.-9:30 a.m. "FAST TRACK" - 30 minute program How to Mitigate Rising Insurance Premiums 9:45 a.m. - 10:45 a.m. Bioheat…The Evolution of Oilheat The "Evolution of Oilheat" means positive change is underway. Join the campaign's creative team and learn what's available to you and your company. This is a non- technical track: It's all about sales and marketing strategies to allow you to com- pete in the 21st century. The team will also be raffling off a free Bioheat truck wrap to those fuel dealers that have registered their company to use the Bioheat trademark. Paul Nazzaro, President, Advanced Fuel Solutions, Inc. Michael Devine, CEO, Earth Energy Alliance Bioheat® Development Team, National Biodiesel Board • •

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