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www.PowersportsBusiness.com Powersports Business • December 28, 2015 • 15
COUNT OF DEALERS RANGING FROM 1 TO 300 DAYS IN STOCK FOR USED UNITS SOLD
SAMPLE: 14,400 USED UNITS SOLD IN 2015 BY 950 DEALERS. INCLUDES WHOLESALE. RANKED BY AVERAGE DAYS IN STOCK FOR EACH DEALER.
12
29
60
87
104
83
47
12
17
6 6
5
1
0
20
40
60
80
100
120
10 20
30
40
50
60
70
80
90
100
110
120
130
140
150
160 170 180 190
200 210 220 230
240
250
260 270
280 290
300
33%
Polaris
29%
Honda
20%
Yamaha
9%
Kawasaki
9%
Arctic Cat
Pre-owned ATVs — Do you stock
brands that
customers seek?
Source: NADAguides.com
Source: CDK Global Recreation
NADA Guides data shows that Polaris, with 33 percent of all ATV searches, is the most searched ATV brand for 2015 through Q3 on
NADAguides.com. Honda is a close second at 29 percent, followed by Yamaha (20 percent), Kawasaki and Arctic Cat (9 percent each).
NADAguides.com
Top Researched Brands
in 2015 Year-To-Date
ALL-TERRAIN
VEHICLE BRANDS
DEALERS
DAYS IN STOCK
