Issue link: https://read.dmtmag.com/i/630225
22 www.studentdriverplacement.com February '16 clause," he says. "I said, 'Look, I did not solicit. They called me.' "And I actually still work with that broker. You try not to make enemies." Another example shows how lack of effective communication can jeop- ardize a relationship. A recent LTL shipment Marshall brokered coming into Wisconsin from Washington state was with a carrier he knew well, but he didn't know the driver. "I told him, 'Any problems, just call me.' " The receiving grocer made special arrangements based on the expected delivery time. Meanwhile, the driver encountered delays and failed to notify Marshall. The grocer "was so upset sim- ply because nobody called me. He brought a crew in to break the load down and had spent Sunday moving things around. I still do not know the guy's excuse. If he'd have called and said, 'I just can't hack the mission,' " there would have been plenty of time to readjust, smooth things out in advance. "When I started trucking," Marshall says, "you had to fi nd the phone bank at the truck stop. Now, with communi- cation being so easy, a text message, an email, whatever. . . . Even if you're embarrassed and you don't want to face me, send me that text message, and we'll work it out. I can't work anything out if I don't have the proper information – the truth." ◆ Lesson Learned ADVERTISER ........................................................................................................... PAGE GREAT AMERICAN TRUCKING SHOW ................................................................................... 9 INTERSTATE TRUCKER ........................................................................................................... 6 OBERG FREIGHT COMPANY ................................................................................................ 24 PRIDE & POLISH .................................................................................................................... 15 PRIME, INC .................................................................................................................... 23, IFC PROGRESSIVE COMMERCIAL INSURANCE ........................................................................ 11 SCHNEIDER ........................................................................................................................... 19 TMC ...................................................................................................................................... IBC TRANSAM ............................................................................................................................. BC TRUCKER TOOLS .................................................................................................................. 17 US XPRESS .............................................................................................................................. 3 XPO LOGISTICS ....................................................................................................................... 5 Ad Index