Cheers

Cheers - January 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 3 January/February 2016 • CONTENTS January/February 2016 Vol. 27 No. 1 On The Cover : Brian Epstein, co-owner and general manager of Brian's 24 Restaurant, Bar & Grill in San Diego. Photography by Justin Galloway 14 19 27 23 features 10 3 January/February 2016 • 14 Brews of the World Mexican brands continue to dominate the international beer scene By Julie Johnson 19 V is for Vermouth Why some operators aim to educate guests on the fortifi ed wine By Jack Robertiello 23 Dipping Into LTOs How The Melting Pot keeps its beverage lineup fresh with limited-time offerings By Kyle Swartz 27 Winter Cocktail Guide Seasonal beverage ideas to drive revenue By the Cheers staff 10 Fun with Flavored Whiskey Bars and restaurants are getting creative in tapping the spirit trend By Thomas Henry Strenk COVER STORY

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