Contents:
MAY 2012 | Volume 55 | Number 5 Cover photo provided by the Outdoor Power Equipment Institute.
departments
6 Upfront 8 Anonymous Distributor 10 Industry News 30 Marketplace 31 Key Distributors 31 Advertisers' Index
products 14
features 14 OPEI celebrates 60th
20 with pedal to the metal anniversary
Founded in 1952 by 11 mower manufacturers as the Lawn Mower Institute, the Outdoor Power Equipment Institute will celebrate its 60th anniversary at its annual meeting in June — and is showing no signs of slowing down.
20 Increasing Shop Profitability (Part II): Mathematics and money
26 Equipment Focus: Debris Handlers
In the second article in a series on "Increasing Shop Profitability," Jim Yount, founder and chief executive officer of Jim Yount Success Dynamics LLC, shows you how to use the Service Department Efficiency Analysis Ratio (SDEAR) chart to turn your service department into a profit center.
24 Keep it fresh; keep it selling: Quick website makeover
Brad Smith, product manager at ARI, shares best practices to keep your website content fresh so you can consistently foster customer engagement and drive sales.
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856- 2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/ Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2012, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
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