Outdoor Power Equipment

May 2012

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Upfront Editor Steve Noe snoe@m2media360.com Industry well wishes I would like to take this opportunity to hand out well wishes to some well- deserving individuals who have played prominent roles in making this such a great industry. For starters, I would like to wish a happy 60th anniversary to the Outdoor Power Equipment Institute (OPEI), which plans to celebrate this remarkable milestone in grand fashion at its annual meeting in June and is the subject of the cover story in this issue, beginning on page 14. Without giving away too much of the cover story, OPEI was founded by 11 mower manufacturers as the Lawn Mower Institute in 1952, adopted its current name in 1962, and has steadily grown to approximately 80 members. In its rich 60- year history, OPEI has accomplished a tremendous amount on behalf of our industry — for which all of us should be eternally grateful — and has big plans to continue to do so during these challenging times under the guidance and leadership of its president and CEO, Kris Kiser. I highly encourage you to read this issue's cover story to learn more about this fine organization and its significant achievements and contributions. I would also like to wish a happy 100th birthday on May 15 to Bill Quinn, founder of this magazine. He established Lawn Equipment Journal in September 1959, switched the name of the magazine to Outdoor Power Equipment (OPE) in September 1969, and served as publisher and editor of the magazine for nearly 30 years. In February 2001, I had the great honor and pleasure of meeting Bill, his wife Lynn ("Lennie") and their son Rix as they were gracious enough to drive to the Dallas-Fort Worth International Airport, where I had flown in from Chicago on my way to the Outdoor Power Equipment Distributors Association's annual meeting in Cancun, Mexico. During the time I scheduled between flights, the four of us sat down for a very nice meal, and we talked about OPE and the industry's past, present and future. I thoroughly enjoyed listening to them reminisce about the good old days when they ran the magazine and traveled to various industry events. (But that's another column for another issue.) Since then, I've developed a great friendship with the Quinns, and Rix still writes occasionally for OPE. According to Rix, his father is in excellent health and looking forward to celebrating his 100th birthday with about 80 of his closest friends and family members at a country club in Fort Worth. Once again, I would like to congratulate OPEI and Bill Quinn on turning 60 and 100 years young, respectively! M2MEDIA360 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 www.outdoorpowerequipment.com Executive Vice President Editor Production Manager OPE Staff Editorial Direction Art Director Charles Forman Steve Noe Karen Kalinyak Richard Brandes Brian Snook Direct Mail List Sales Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Reprint Service President/CEO Vice President, Finance and Operations Vice President, Circulation and Collateral Services Production and Operations Director Executive Director, EETC Senior Advisor, Servantage Dixie Sales Pres., Plano Power Equipment and Whipper Clipper M2MEDIA360 Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei Editorial Advisory Board Jim Roche Jim Starmer Glen Whitt For subscription inquiries and customer service questions, Circulation please call (845) 856-2229 or fax (845) 856-5822 business hours: 9 a.m.-5 p.m. EST Publisher's Notice: We assume no responsibility for the validity of adver- tising claims in connection with items appearing in Outdoor Power Equipment. Reader Service Numbers are given to facilitate further inquiry. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorse- ment by Outdoor Power Equipment or M2MEDIA360, or preference over similar products not mentioned. 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 OPE 626 Wilshire Blvd., Ste. 500, Los Angeles, CA 90017 Ph: 213-596-7226 • bloria@m2media360.com Account Representatives: Bruce Loria 16267 W. 14 Mile Rd., Ste 202, Beverly Hills, MI 48025 Ph: 248-530-0300 • lpalmer@m2media360.com Leslie Palmer Phone: 213-596-7220 • Fax: 213-624-0997 gdatz@m2media360.com Classified Sales/Marketplace: Glenn Datz 6 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com

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