Issue link: https://read.dmtmag.com/i/671356
Trucking Topics 20 // COMPANY DRIVER // MAY 2016 By Todd Dills Recent announcements concerning the 'Uberization of Trucking' R educing a lot of the friction in the freight transaction between brokers and owner-operators has been in a variety of ways the goal of the new crop of tech-enabled brokerages and/or online freight marketplace-type services, as I've written about fairly extensively in the somewhat recent past. Another goal, particularly of those working within the freight-marketplace framework without a long-term aim of maintaining brokerage authority themselves, is to ultimately bring shippers and owner- operators closer, reducing any middleman's margin and saving the shipper cash on the freight movement and at once boosting rates paid directly to owner-operators. The proof will be in the pudding, however. Whether, long-term, such services will play out exactly like that is unclear, given