Issue link: https://read.dmtmag.com/i/724494
4 2 V I N E YA R D & W I N E RY M A N A G E M E N T | S e p t - O c t 2 016 w w w. v w m m e d i a . c o m winery management and sales cycles. While challenges still exist, particularly for capturing disparate social media chan- nels and CRM, wineries of all sizes have effectively closed the gap on integration. Today, customization has emerged as the newest chal- lenge confronting both busi- ness-to-consumer (B2C) and b u s i n e s s - t o - b u s i n e s s ( B 2 B ) wine sales. According to Dave Dobrow, vice president of busi- ust a few short years ago, integration was one of the biggest hurdles facing win- eries of all sizes as they worked to combine mobile point-of-sale (POS) and custom- er relationship management (CRM) systems with a host of disparate back-end systems. The industry's software as a service (SaaS) providers have responded by offering robust bundles of subscription servic- es that address every aspect of Customizing for the Curated Economy Wineries customize sales channels and wine club experiences with direct-to-consumer software solutions. BY DEBORAH PARKER WONG The popularity of food subscription services such as Blue Apron (which now offers wines that pair with its foods) has inspired wineries to better customize customers' orders. [Photo courtesy of Blue Apron] + Customized software solutions are driving wine sales forward. + Compliance software ensures proper shipment procedures. + Gathering customer data adds a personal touch to purchases. + Using big data to find new customers could be the next big thing. AT A GLANCE