Issue link: https://read.dmtmag.com/i/724494
w w w. v w m m e d i a . c o m S e p t - O c t 2 016 | V I N E YA R D & W I N E RY M A N A G E M E N T 6 3 do hinges on the idea of whether or not you're misleading the consum- er. We want consumers to have the information they need to make an informed decision, whatever deci- sion that may be." F e d e r a l l a w d o e s n 't r e q u i r e brewers to label alcohol content on their beers, although many do, as the majority of states require an ABV statement. Individual states have broad authority in regulating alcohol distribution and sales within their borders, as well as in imple- menting statewide campaigns and initiatives aimed at deterring under- age drinking and underage access to alcoholic beverages. Most alcohol advertisers have also pledged to comply with one of three voluntary self-regulatory codes — from the Distilled Adver- think it's very clear that this isn't a product for kids." While alcoholic beverages are certainly not child's play, the robust sales figures driving the hard soda expansion make it clear that the products are finding favor with plenty of young-at-heart consum- ers who either have an affinity for the sweet taste of nostalgia, are looking for an alternative to more aggressively flavored alcoholic beverages, or simply enjoy the additional options and variety that flavored hard sodas provide. Tom Wilmes is a freelance writer living in beer-soaked Boulder, Colo. He contributes a weekly craft-beer column to the Boulder Daily Camera newspaper and writes for several national beer-related publications. Comments? Please e-mail us at feedback@vwmmedia.com. tising Council of the United States, the Beer Institute and the Wine Institute — that are designed to limit the targeted marketing of teens. Among other provisions, these codes direct that no more than 28.4% of the audience for an ad may consist of consumers under 21, based on reliable audience data; and that ad content should not appeal primarily to people under 21. "It's a brewed beer that should only be consumed by adults, and it's clearly marked that way," Kovac says. "At Small Town, we're very serious about making sure our products are consumed responsi- bly by adults over the age of 21. We mark the primary and secondary packages very clearly and our prod- ucts are placed on the shelf with other premium craft beers, so we Toll-Free: 877-552-4828 909-464-1373 • Fax: 909-464-1603 For your nearest dealer, contact: This trellis and fence wire anchor securely holds wires to an end- posts. Insert the wire into and through the wirevise it automatically locks onto the wire. No tools required. To tighten, just pull more wire through the vise. The WireLink® is used to splice two strands of wire together. Simply insert the wire into each end of the Wirelink and you have a splice. Trellis & Fence Wire Anchor WIREVISE® WIRELINK® A release tool is available for both the WireVise® and the WireLink® from AgFast for 12-16 gauge wire. V&WM WireVise-LinkAD.qxp_Layout 1 12/2/14 2 C R A F T B E V E R A G E S R E P O R T