Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
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4 October 2015 Landscape and Irrigation www.landscapeirrigation.com 4 DECEMBER 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/ Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Periodicals postage paid at Port Jervis, NY, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2016, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. CONTENTS DECEMBER 2016 | Volume 59 | Number 12 12 28 26 FEATURES 12 GIE+EXPO 2016 Show Recap OPE Editor Steve Noe provides in-depth coverage from several exhibitors at the 2016 Green Industry & Equipment Expo (GIE+EXPO), which took place Oct. 19-21 at Louisville's Kentucky Exposition Center. 26 Top 5 Digital Marketing Trends for 2017 Colleen Malloy, ARI's director of marketing, offers you a handful of digital marketing trends for 2017 to help you stay ahead of the curve when planning your digital marketing strategy for the coming year. 28 Spring Ahead With winter here and New Year near, time to move from making resolutions to resolving or re-solving problems Jeff Sheets, founder and owner of OPE Consulting Services, analyzes the results of OPE's 2016 Dealer Survey and offers solutions to some of the glaring problems. DEPARTMENTS 6 Upfront 8 Anonymous Distributor 10 Industry News 10 Financial News 34 Marketplace 36 Distributor News 37 Key Distributors 38 Advertisers' Index PRODUCTS 30 Equipment Focus: Riding Mowers COVER IMAGES @ISTOCKPHOTO.COM