L
ike any business, aftermarket
customers have many concerns
and challenges during the business
cycle.
There are many that they control by
building relationships, setting up new
business processes or working through
different avenues altogether.
But, there is always one challenge
to overcome that is largely out of their
hands.
Fuel prices.
The fl uctuation of fuel prices is a
constant headache for truck owners, just
as it is for any business owner
or private citizen who takes
to the road.
The reduction of
fuel costs plays a big
role in your custom-
ers' ability to meet their
bottom line. It's something they struggle
to handle alone, and an area where
proactive efforts by a distributor can be
invaluable.
By stocking retrofi table aftermarket
technology designed to lower fuel costs,
independent distributors can offer
customers a safety valve in the
never-ending battle to control
fuel expenses.
as it is for any business owner
or private citizen who takes
to the road.
The reduction of
fuel costs plays a big
bottom line. It's something they struggle
to handle alone, and an area where
proactive efforts by a distributor can be
customers a safety valve in the
never-ending battle to control
fuel expenses.
20
Sales & Marketing
T R U C K P A R T S & S E R V I C E | A p r i l 2 0 1 7
By Jonathan Willis, Associate online editor
jonathanwillis@randallreilly.com
Distributors look for answers
in cutting fuel costs
Burning
the costs
