Landscape & Irrigation

October 2012

Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.

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Landscape Design and Construction By Dominique de Bruin and Don Eberly R properties. Additionally, as homes grow smaller, so do backyard spaces. Ac- cording to a recent study by the National Association of Home Builders, the size of the average home will have decreased by 10 percent in the next few years. Thus, while trending toward being smaller, outdoor spaces are just as important as indoor spaces when it comes to resale value. Outdoor rooms contain several key components landscapers can use to educate homeowners on design/build installations, in- cluding many outdoor furniture and accessory options. These es- sential elements for any outdoor space enable landscapers to sell complete outdoor havens to their clients with the premise of re- turn of investment. The following includes a selection of evolving outdoor room trends that were seen at the September International Casual Fur- niture & Accessories Market at the Chicago Merchandise Mart. Ja- clyn Kelly, senior director of marketing for the show / MMPI, said, "The Casual Market offers landscapers and contractors new ideas and trends information they can use to market outdoor de- sign projects on a wider scale." The New Look of Casual Emerging outdoor furniture and accessories trends ecent changes in residential building are leading to more opportunities for landscape contractors and designers. Not only are consumers spending more time at home, they are beginning again to invest in outdoor rooms to increase the values of their can benefit from the longevity of the product's design style, without having to worry about what goes in and out of fashion. With transitional furniture, landscape professionals who work in the outdoor room business have the option to simply change out deep seating cushion fabrics, altering style preferences and up- selling to clients each year. Meanwhile, the frame's clean lines remain popular and in style. The Lakeshore Wicker Collection from Telescope Casual Furni- ture balances traditional and modern design, making it versatile in a variety of patio applications. This type of transitional seating col- lection enables outdoor room installers to create comfortable out- door chat areas that won't lose their sense of style. Retractable shade As consumers are increasingly spending more time in back- yard spaces, the need for shade devises and umbrellas has risen. This has led shade manufacturers to conceptualize inventive ways Telescope Casual Furniture - Lakeshore Wicker Collection Versatile deep seating Consumers are investing in comfortable deep seating furni- ture with transitional styling to enhance their outdoor spaces. It is neither traditional, nor contemporary. This allows them to change the setting from one design concept to another — for example, moving from traditional to contemporary. As a result, homeowners who are still recovering from dips in the economy 14 Landscape and Irrigation October 2012 Solair Shade Solutions - PS2000 www.landscapeirrigation.com

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