Propickup Digital Magazine
Issue link: https://read.dmtmag.com/i/93724
MONEYMATTERS DEALS SPECIAL DEALER Take advantage of fl eet, business and equipment purchase incentives to cut vehicle purchase costs By Robin Walton A utomotive manufacturers off er a variety of incentives to lure you into making your business pickup purchases with them. Getting hooked isn't all bad. In fact, taking advantage of these incentives can be a good way to keep your rolling stock up to date while saving money in other ways. Vehicle vendors sell pickups on several diff erent tiers including retail (for the general public), commercial (for small business owners with one or more trucks) and fl eet (for businesses with qualifying numbers of vehicles). Most vehicle incentives are structured according to this tiered BUSINESS DEALERSHIPS Not all pickup dealerships are equipped to handle business and fl eet pickup sales, so work through regional dealerships that specialize in business programs to make sure you are getting the best deals available. Ford's Business Preferred Network, for example, identifi es dealers who have extra 10 PROPICKUP April 2012 tools to help you as a small business owner. Chrysler dealers who are part of their Business Link program off er member services and free programs to help with your business needs. GM dealers who are part of the Business Central program are the Chevy and GMC dealers trained to help your small business. system. But a recent trend toward "stacking" the incentives means, as a business owner, you can take advantage of the retail incentives plus incentives designed specifi cally for business owners. SMALL BUSINESS INCENTIVES Chrysler off ers incentives for their Ram pickups in the form of their On The Job program. On The Job includes commercial equipment and upgrade allowances, commercial graphic allowances or two-year service contracts. You can get upfi t through Mopar, but Chrysler's program is quite fl exible and allows for equipment purchases from regional aftermarket manufacturers as well. These upfi ts are extended to business owners in addition to the retail deals available to the general public. General Motors rolls out Business Choice, which gives buyers op- tions from upfi ts to cash cards. Upfi ts come in the form of cash to spend in the Adrian Steel catalog or via ship-thru packages. Pickup ac- cessories include bed liners, bed rail protectors, tool boxes, assist steps and tonneau covers. An eligible purchase or lease of a Chevy or GMC pickup can also come with a $500 Lowe's gift card, which you can use online or at one of 1,747 retail locations nationwide. Another option is a $500 statement credit