IN THIS ISSUE
FEATURES & PRODUCTS Plant Health Care
6 Injecting Some Clarity Into Tree Injection Special Feature
10 Customer Perception Shapes Company Image From marketing materials to employee attire and condition of equipment, what clients see shapes what they believe
Training & Education
12 Pickin' and Choosin' Helpful tips for gear selection and use
Equipment Focus
16 New Equipment Recap 2012 Health and Wellness
20 Flexibility An ounce of prevention is worth a pound of cure
20 DEPARTMENTS
3 Pest of the Month 5 From the Editor
26
24 Marketplace 24 Classifieds 25 Advertisers' Index 26 Tree of the Month
ARBOR AGE (ISSN 0279-0106) (USPS 0589-830) (Reg. U.S. Pat. & T.M. Off.) is published monthly except Jan/Feb, May/June, July/August and Nov/Dec by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Rd., Suite 230, Park Ridge, IL 60068. Periodicals postage paid at Park Ridge, IL and additional mailing offices. POSTMASTER: Please send change of address to ARBOR AGE, P.O. Box 4290, Port Jervis, NY 12771. SUBSCRIPTION RATES: One Year $40, Two Years $65, One Year Foreign Surface Mail $65, One Year Foreign Airmail $130, Two Years Foreign Surface Mail $110, Two Years Foreign Airmail $220, Single Copy $8. Send payments in advance, in U.S. funds, to ARBOR AGE, P.O. Box 4290, Port Jervis, NY 12771, Phone: (845) 856-2229; Fax: (845)856-5822. COPYRIGHT © 2012, ARBOR AGE. Material may not be reproduced or photocopied in any form without the written permission of the publisher.
Volume 32, Number 8, November/December 2012 12 16 6 10
November/December 2012
Volume 32, Number 8
Photo courtesy of Vermeer 4 Arbor Age / November/December 2012 www.arborage.com
ON THE COVER