CED

Equipment that pays off! Move your business forward with trusted Wacker Neuson products. The Wacker Neuson brand has a solid reputation for long service life, outstanding reliability, low operating costs and ease of use. With over 300 products spanning all phases of the construction process, we have the products and innovative technology to improve your bottom line. www.wackerneuson.com www.wackerneuson-dealer.com y���s Industr MOST D USTE TRRammer Find us on: Please visit us in CONDEX Booth 307 and Suite 360 East Tower. -ad template.indd 1 CED-AED ad WNJan2013.indd 1 4.02.08 updated 12/20/12 3:12 PM 12/10/12 1:07 PM

• Cover
• FEATURE: Putting Cooperation Back into Co-op Brand Marketing- Why do dealers leave so much money on the table? Lets count the reasons.
• FEATURE: A Matter of Interpretation: Crane Industry Unites Against Potentially Hefty Testing Costs.
• COVER STORY: Taxes, Uncertainty Are Heading Higher- CEDs annual Business Outlook Report shows dealers braced for the cliff outcome, with many expecting a flat 13.
• FEATURE: Its All Right Now, In Fact Its a Gas- Finance company predicts solid year for construction equipment distribution, especially for those tied to fracking.
• From the Chairman: Do your salesmen know elevator-speak?
• Editors Note: There are still plenty of things you can control.
• On the Numbers: One word is legible in my crystal ball: cash.
• Business Outlook: Caution is in the air.
• Aftermarket: Personnel will remain the differentiator
• View from the Hill: A case for the permanent repeal of the estate tax.
• Inside AED
• Groundwork
• Industry Beat
• Closer Look: Smart Warehousing
• Advertiser Index
• Dealer Data
• Regional Reports
• Customer Elimination:Brilliant Strategy or a Fools Game?
• Understanding the Benefits of Roth 401(k) Options