CED

Too Busy To Protect Your Business? Even the best businesses can have claims. Contact your local Federated representative to learn more about risk management resources, like theft prevention strategies, designed to help prevent your profits from being stolen. Visit www.federatedinsurance.com to find a representative near you. Federated Mutual Insurance Company ��� Federated Service Insurance Company* ��� Federated Life Insurance Company Owatonna, Minnesota 55060 ��� Phone: (507) 455-5200 ��� www.federatedinsurance.com *Not licensed in the states of NH, NJ, RI, and VT. -Ad_template.indd 2 �� 2013 Federated Mutual Insurance Company 12/11/2012 1:13:10 PM

• Cover
• FEATURE: Putting Cooperation Back into Co-op Brand Marketing- Why do dealers leave so much money on the table? Lets count the reasons.
• FEATURE: A Matter of Interpretation: Crane Industry Unites Against Potentially Hefty Testing Costs.
• COVER STORY: Taxes, Uncertainty Are Heading Higher- CEDs annual Business Outlook Report shows dealers braced for the cliff outcome, with many expecting a flat 13.
• FEATURE: Its All Right Now, In Fact Its a Gas- Finance company predicts solid year for construction equipment distribution, especially for those tied to fracking.
• From the Chairman: Do your salesmen know elevator-speak?
• Editors Note: There are still plenty of things you can control.
• On the Numbers: One word is legible in my crystal ball: cash.
• Business Outlook: Caution is in the air.
• Aftermarket: Personnel will remain the differentiator
• View from the Hill: A case for the permanent repeal of the estate tax.
• Inside AED
• Groundwork
• Industry Beat
• Closer Look: Smart Warehousing
• Advertiser Index
• Dealer Data
• Regional Reports
• Customer Elimination:Brilliant Strategy or a Fools Game?
• Understanding the Benefits of Roth 401(k) Options