CED

Cranes Today US house ad:House ad US 19/12/12 14:34 Page 1 Four decades of lifting expertise Launched in 1972, Cranes Today is the oldest magazine of the international lifting industry. Every month, it reaches more than 16,000 crane buyers and speci���ers around the world, with around a third of its readership in North America. Our website email newsletter and digital edition extend our reach to crane buyers and users. Cranes Today is the world���s leading resource for the crane industry. Cranes Today not only has the largest circulation in the sector but the quality of our circulation data is second to none. More readers of Cranes Today have directly requested their own personal copy and 99% of copies of each issue is sent to a named reader. By advertising with Cranes Today you are spending your marketing budget wisely. No other industry publication can boast such a high quality and up-to-date circulation list. The easiest way to reach thousands of industry professionals responsible for making, authorising or recommending purchasing decisions is by working with Cranes Today, no other lifting publication has a wider reach or higher quality circulation. Ways to be included Cranes Today welcomes news from crane manufacturers, dealers and users. We regularly run new product news, case studies and company pro���les. We also regularly seek comment from the industry for our feature articles. Decem ber 20 12 www.c ranestod aymag azine.co m First jo b spec ial On site de Bigge���s buts for Liebh err���s LR AFRD; and AL E���s Meg 13000; Southe a Jack rn Euro With do pe m target ex estic sales strug port mar gli kets arou ng, Italians Contro nd the world ls Cavote c helps Sare through busy str ns steer a refin eets ery vess el To contact our editor, Will North, please email wnorth@cranestodaymagazine.com Cranes Today offers a wide variety of ways to reach your customers, from traditional display and classi���eds in our print issue, through online banners on our website and email newsletter, to dedicated email campaigns. To discuss these opportunities, please email our advertising manager, Martin McCarthy, mmccarthy@progressivemediagroup.com www.cranestodaymagazine.com -ad template.indd 1 12/20/12 3:49 PM

• Cover
• FEATURE: Putting Cooperation Back into Co-op Brand Marketing- Why do dealers leave so much money on the table? Lets count the reasons.
• FEATURE: A Matter of Interpretation: Crane Industry Unites Against Potentially Hefty Testing Costs.
• COVER STORY: Taxes, Uncertainty Are Heading Higher- CEDs annual Business Outlook Report shows dealers braced for the cliff outcome, with many expecting a flat 13.
• FEATURE: Its All Right Now, In Fact Its a Gas- Finance company predicts solid year for construction equipment distribution, especially for those tied to fracking.
• From the Chairman: Do your salesmen know elevator-speak?
• Editors Note: There are still plenty of things you can control.
• On the Numbers: One word is legible in my crystal ball: cash.
• Business Outlook: Caution is in the air.
• Aftermarket: Personnel will remain the differentiator
• View from the Hill: A case for the permanent repeal of the estate tax.
• Inside AED
• Groundwork
• Industry Beat
• Closer Look: Smart Warehousing
• Advertiser Index
• Dealer Data
• Regional Reports
• Customer Elimination:Brilliant Strategy or a Fools Game?
• Understanding the Benefits of Roth 401(k) Options