CED

Contents Winner 2012 Journalism Award Construction Writers Association February 2013 Vol. 79, No. 2 Editorial Team Executive Editor and Director of Programs Kim Phelan kphelan@aednet.org Features from the cover It's a mixed bag this year, but we'll be ready. Contributing Editor Joanne Costin pr@aednet.org Editor's Note 7 Black and blue, but coal's still in the game. Graphic Production eva Belmonte design@aednet.org eva@neggie.net On the Numbers 45 Tax on investment income (including rental) is a big deal. Columnists Garry Bartecki AED Vice President of Finance Christian Klein AED Vice President of Government Affairs and Washington Counsel Eli Lustgarten ESL Consultants Jerry Randecker & Chris Sitter Jordan-Sitter Associates Do Your Best Practices Smoke the Competition – or Burn Opportunity? 22 Lots of companies have burned millions of dollars because they couldn't – or wouldn't – follow the disciplines of true implementation. Recruitment & Retention 47 Just Say Yes 26 What not to do if you're looking for a job Accepting challenges and doing the hard work is the norm for Mike Quirk, vice president of Operations at Wagner Equipment Co. – now he's taking on the responsibilities of AED's top volunteer post: 2013 Chairman. Ron Slee R.J. Slee & Associates Advertising Sales Manager Albert J. Ramirez 800-388-0650 ext. 311 aramirez@aednet.org 3_Feb_TOC_KP.indd 3 Washington Insider 51 Good news for business tax reform – less emotion Inside AED 8 Groundwork 14 Industry Beat 16 Play It Safe 20 Advertisers' Index 55 Dealer Data 56 Vice President–Sales/ Publisher David W. Gordon 800-388-0650 ext. 334 dgordon@aednet.org 600 22nd Street, Suite 220 Oak Brook, IL 60523 630-574-0650 fax 630-574-0132 www.aednet.org Aftermarket 49 We sell things – so why not labor programs, too? departments Advertising Contacts Production Manager martin cabral 800-388-0650 ext. 313 mcabral@aednet.org Columns From the Chairman 5 You Can't Run and You Can't Hide from Obamacare 34 U.S. dealers with 50 and more employees will need to start making important decisions this year – but one of the best things every employer can do is communicate. Plus: Follow That Customer 40 Participate in online marketing techniques that keep your dealership at the forefront of prospects' Web searches. AED Summit Photo Recap 12 Top 10 Things Dealers Should Know About the American Taxpayer Relief Act of 2012 42 February 2013 | Construction Equipment Distribution | | 3 1/30/13 3:04 PM

• Cover
• FEATURES: Do Your Best Practices Smoke the Competition-- or Burn Opportunity? Lots of companies have burned millions of dollars because they couldnt - or wouldnt- follow the disciplines of true implementation.
• FEATURES: Just Say Yes: Accepting challenges and doing the hard work is the norm for Mike Quirk, vice president of Operations at Wagner Equipment Co. - now hes taking on the responsibilities of AEDs top volunteer post: 2013 Chairman.
• From the Chairman: Its a mixed bag this year, but well be ready.
• Editors Note: Black and Blue, but coals still in the game.
• On the Numbers: Tax on investments income (including rental) is a big deal.
• Recruitment & Retention: What not to do if youre looking for a job.
• Aftermarket: We sell things- so why not labor programs, too?
• Washington Insider: Good news for business tax reform- less emotion.
• Inside AED
• Groundwork
• Industry Beat
• Play It Safe
• Advertisers Index
• Dealer Data
• AED Summit Photo Recap
• Top 10 Things Dealers Should Know About the American Taxpayer Relief ACt 2012
• FEATURE: Follow That Customer: Participate in online marketing techniques that keep your dealership at the forefront of prospects Web searches.
• FEATURE: You Cant Run and You Cant Hide from Obamacare: U.S. dealers with 50 and more employees will need to start making important decisions this year--but one of the best things every employer can do is communicate.