Beverage Dynamics

Beverage Dynamics March-April 2013

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Volume 125, No. 2 March/April 2013 Cover illustration by Mike Dammer features 70 25 Retailer Wine Selections 1 6 50 Drink Green Is the sustainable beverage industry, well, sustainable? By Chantal Martineau 1 6 58 With three stores in the Chicago area, Evolution Wines & Spirits has been crafting a specific business model: a focused product mix buttressed by a selling atmosphere of service and knowledge. While blended Scotch comprises the majority of sales in the U.S., single malt sales are growing by double-digit percentages, driven by new, exciting expressions. The Theory of Evolution By Jack Robertiello 25 Growth Brands Beverage Dynamics identifies the fastest-selling wines and spirits in the U.S. By Richard Brandes Scotch: Combining Tradition with Innovation By Robert Plotkin 66 5 Ways To Better Retailing Everyone could use a little advice now and then. By Jack Robertiello 4 • Beverage Dynamics • www.beveragedynamics.com • March/April 2013 The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/value chardonnays. By Richard Brandes departments Editor's Note . . . . . . . . . . . . . . .6 Retail Education . . . . . . . . . . . . .8 Brand Spotlight . . . . . . . . . . . . .10 FYI . . . . . . . . . . . . . . . . . . . . . .12 On The Shelf . . . . . . . . . . . . . .81 Advertisers' Index . . . . . . . . . .82 Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/ Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2013 by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. Specialty Information Media publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book.

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