Cheers

Cheers May 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CONTENTS May 2013 Vol. 24 No. 4 32 26 FEATURES 26 Vodka Variables Navigating the numerous options in America's most popular spirit category By Robert Plotkin 32 Indigenous Imbibing The locavore trend spreads from the kitchen to the bar By Kelly A. Magyarics 36 Bright Lights 36 The latest in light beer drinking trends By Thomas Henry Strenk ON THE COVER: Photography by Pat Mazzera www.cheersonline.com MAY 2013 | 3

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