fuels. Specifically, 58 percent of recent buyers add treatment to their pressure washer,
knowing ethanol problems can be particularly damaging to outdoor power equipment
that isn't used at least once or twice a week.
While outdoor power equipment owners are more aware than ever of the damage
that can be caused by ethanol, even recent OPE buyers are becoming more educated.
The highest concern lies with ride mower buyers at 45 percent. Others concerned
about potential damage caused by ethanol include:
• More than a third of walk mower buyers
• 43 percent of pressure washer buyers
• 40 percent of snow blower buyers
As the data shows, there is still a clear need — and value — in dealers providing
consumers with digestible education on the negative impact of ethanol, as well as
the significant benefit of using a proper fuel treatment that offers protection to the
entire fuel system. And because ethanol damage is typically not covered under a
manufacturer's warranty, dealers can become a key resource for their customers in
helping to prevent costly engine repair.
Attitudes toward:
"Made in the U.S.A"
American manufacturing is a key cornerstone to our nation's success, and
consumers continue to demand, and value, goods produced in the U.S.A. Roughly
80 percent of American consumers are willing to pay a premium for American-made
goods as compared to products manufactured in foreign countries such as China,
Infographic courtesy of Briggs & Stratton Corporation's Consumer Engine division
14
OUTDOOR POWER EQUIPMENT
www.outdoorpowerequipment.com
