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52 72 42 64 Technology & Finance Issue SEPTEMBER - OCTOBER 2013 SEPTEMBER - OCTOBER 2013 WWW.VWMMEDIA.COM | VOL.39 NO.5 COVER STORY NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION What's Your 36 What's Your Wine Brand Worth? How to add value in a competitive market. By Jennifer Strailey Wine Brand VINEYARD & WINERY 42 Clos du Bois Tests New Wastewater Treatment System Bioelectric technology converts pollutants into methane fuel. By Ted Rieger Bill Foley O&A Mechanization Technology Bugs in the East 48 Can Catalytic Water Conditioners Benefit Vineyards? One device promises to reduce water usage and soil salinity. By Tim Teichgraeber ON THE COVER: How is the value of a brand determined when the sale doesn't 52 New Bug on the Block Spotted-wing drosophila may become a problem for eastern grapegrowers. By David Falchek include a facility or vineyards? There are many factors involved, from the number of SKUs to the 58 Walsh Vineyards Management Embraces Technology Innovations Advanced equipment helps improve grape quality and profits. By Ted Rieger percentage of direct-to-consumer sales. Graphic: Chris Sittner 64 Super Sparklers First-rate bubblies come from unexpected places. By Linda Murphy MANAGEMENT 72 Q&A: Bill Foley What's next on the entrepreneur's shopping list? By Michelle Locke 78 Telemarketing and Social Media Compliance Navigating the changing landscape of state and federal regulations. By Susan G. Hauser 82 Preventing Payment Card Fraud Make sure your business is protected. By Troy Hawes 4 V I N E YA RD & WINERY MANAGEMENT | Sept - Oct 2013 w w w. v w m m e d i a . c o m