Issue link: http://read.dmtmag.com/i/230154
122 The Trade Show Issue 108 JANUARY - FEBRUARY 2014 80 | VOL.40 NO.1 COVER STORY 36 Are 'Pop Wines' a Threat to the Soul of Wine? Industry leaders debate the effects of marketing-driven wines. By Tina Caputo TRADE SHOW FOCUS 86 108 68 Unified Wine & Grape Symposium Exhibitor Survey Another optimistic year for industry suppliers V&WM 2014 Conference and Trade Show Preview A sneak peek at the Midwest Grape & Wine + Craft Brew show in Missouri and Wineries + Breweries Unlimited in Virginia VINEYARD & WINERY 42 WWW.VWMMEDIA.COM Harvest 2013 North American wine regions experience everything from "normal" to disaster. By Glenn McGourty, Sean P. Sullivan and David Falchek 62 The Benefits of Batonnage Winemakers share their lees-stirring techniques. By Ted Rieger 68 Northwest Growers Experiment with Hybrids Cold-hardy varieties show promise in cold, wet growing regions. By Mark Ganchiff 74 JANUARY - FEBRUARY 2014 High Marks for Community Colleges Progressive viticulture and enology programs offer more than workforce training. By Deborah Parker Wong 80 Mexico's Wine Industry Grows Up New producers and tourist attractions draw attention to the Valle de Guadalupe. By Virginie Boone NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION Are Pop Wines Are 'Pop Wines' Hurting Brand a Threat to the California's Soul of Wine? Image? Harvest 2013 Conference Previews Batonnage Benefits ON THE COVER: Will sweet and not-so-serious wines inflict damage on the image of the U.S. wine business? Industry heavyweights weigh in. Graphic: Chris Sittner MANAGEMENT 122 128 V I N E YA R D & WINE RY MA NAGEM ENT Navigating the Self-Distribution Maze When and where does it make sense to forgo a distributor? By Jeff Siegel 132 4 Plant-based Wine Packaging Biodegradable products offer eco-friendly alternatives. By Danielle Beurteaux Proactive Budgeting for 2014 Wine businesses should make these five changes. By Rick Boland | Jan - Feb 2014 w w w. v wm m e d i a . c o m