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136 25 Vineyard & Winery Management 31 MANAGEMENT (cont.) (ISSN 1047-4951) is published bimonthly by Vineyard & Winery Services, Inc. Business office is located at 421 E Street, Santa Rosa, CA 136 Q&A: Michaela Rodeno The former Domaine Chandon and St. Supery executive discusses her new book. By Michelle Locke 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized du- 142 Requiring 'Serving Facts' on Wine Labels Could Prove Costly If the TTB proposal becomes mandatory, wineries may have to pay the price. By Taylor N. Burras and Jordan R. Bernstein plication prohibited. Periodical Postage Paid at Santa Rosa, CA and additional mailing offices. Postmaster: 146 Scene at: Grand Harvest Awards Results and images from the 2013 competition. Please send Form 3579 to Vineyard & Winery Management, Box 14459, COLUMNS & DEPARTMENTS Santa Rosa, CA 95402-6459. 13 News in Focus A closer look at the industry's top news headlines. By Deborah Parker Wong 16 Uncorking PR: Meeting with the Media As in tennis, learn to volley effectively. By Paul Wagner 18 Wine Wise Marketing: Communication is an Art Most tasting room employees haven't mastered it. By Elizabeth Slater 154 End Post: Time to Push Back Let's get reciprocal retailer shipping on the books in more states. By Tyler Colman ON THE BEAT 21 Market Watch: Seeing Red Producers are in the black with blended red wines. By Tim Teichgraeber 25 Northwest Watch: Oregon Land Rush Outside money pours into state's wine industry. By Sean P. Sullivan 31 Soil & Cellar: The Quest for Complexity Whole-cluster fermentation is back in a big way. By Remi Cohen 10 Publisher's Page 148 .....63 ......41 ......17 22 142 6 V I N E YA R D & WINE RY MA NAGEM ENT | Jan - Feb 2014 Spotlight 151 Calendar 152 Advertiser Index w w w. v wm m e d i a . c o m