Issue link: http://read.dmtmag.com/i/230154
UNIFIED WINE & GRAPE SYMPOSIUM How was business for your company in the year just ended? 20 2011 Sales s 2012 Sales 20 s What was the most important factor in clients' buying decisions in 2013? 20 2013 Sales 2 20 2012 90.00% 80.00% ec sit Necessity Service e ce 45.00% 70.00% 2013 2 20 50.00% 40.00% 35.00% 60.00% 30.00% 50.00% 25.00% 40.00% 20.00% 30.00% 15.00% 20.00% 10.00% 10.00% 5.00% 0.00% 0.00% Bet th n t yea etter than y ar Better than last year Worse th a yea rs han year ha Worse than last year If business increased, by approximately how much did it grow (in terms of sales/revenue)? 20 2011 0 2012 20 0 V e Value A ut t e s m s About the same as previous year Improved p ve Technology What is your prediction for sales in 2014? 20 2013 0 2 20 2012 2013 2 20 Significant gn ca Increase Remain F t R m Flat 80.00% 60.00% 70.00% 50.00% 60.00% 40.00% 50.00% 30.00% 40.00% 30.00% 20.00% 20.00% 10.00% 10.00% 0.00% 0.00% 5%-10% 5%-1 % 5%-10% growth 11%-20% 1 -20% 11%-20% growth 21%-40 1% 40 0% 21%-40% growth More than 40% e t n 40% growth If sales declined in 2013 or remained flat compared to the previous year, to what would you attribute the lack of growth? 20 2012 0 Modest Mo es Increase I Decrease ec s How optimistic are you about the economic health of the North American wine industry in the year ahead? 2013 20 0 2011 2 20 70.00% 60.00% 30.00% 20.00% 20.00% 10.00% Ex m ly Ex emely Extremely xtrem optimistic 40.00% 30.00% Solidly Sol y optimistic 50.00% 40.00% 2 20 2013 60.00% 50.00% 2012 2 20 70.00% 10.00% 0.00% 0.00% P r econom n my Poor economy w w w. v w m m e d i a.com c se Increased competition Difficulty for clients ffi ty n Difficulty r clients in obtaining loans No ery Not very Not ver optimistic Cautiously ut us s Cautiously optimistic J a n - Feb 2014 | V INE YA RD & W INE RY M A N A G EM EN T 87