40%
30%
20%
10%
0%
Winery Size (cases/year)
<1,000
More
than...
101,000-...
51,000-...
21,000-50,000
5,000-20,000
1,000-5,000
000
000
000
000
0-...
0-...
n...
5%
26%
30%
17%
7%
12%
3%
35
30
25
20
15
10
5
0
Average Tenure
3,000
2,500
2,000
1,500
1,000
500
0%
Club Membership
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Acquisition Rate
WINE CLUB BENCHMARKS Q3 2013 (NORTH AMERICA)
8%
7%
6%
5%
4%
3%
2%
1%
0%
Attrition Rate
60%
50%
40%
30%
20%
10%
0%
Net Membership Growth Rate
(year over year)
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M a r - A p r 2 014
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