$100
$90
$80
$70
$60
$50
$40
$30
$20
$10
$0
TR Average Sales
30%
25%
20%
15%
10%
5%
0%
TR Sales Growth
40%
30%
20%
10%
0%
Winery Size (cases/year)
<1,000
More
than...
101,000-...
51,000-...
21,000-50,000
5,000-20,000
1,000-5,000
000
000
000
000
n...
5%
23%
31%
20%
2%
0-...
0-...
7%
12%
12,000
10,000
8,000
6,000
4,000
2,000
0
Visitors
80%
60%
40%
20%
0%
Type of Tasting Room
By appointment only Both Open to the public Open to the public
72%
12%
16%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Coversion Visitors To Purchase
12%
10%
8%
6%
4%
2%
0%
Coversion Visitors To Club
TASTING ROOM BENCHMARKS Q3 2013 (NORTH AMERICA)
1 0 0 V I N E YA R D & W I N E RY M A N A G E M E N T
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M a r - A p r 2 014
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