CED

Inside AED April 2014 | Construction Equipment Distribution | www.cedmag.com | 9 Institute (AHRI). She founded Human Resource Techniques Inc. in 1997, and reports that 90 percent of business comes from referrals or repeat business. AED members who want to find out more about HR Help Desk services or would like to receive a proposal for specific services should speak with Karla Dobbeck at 888-412-8079, or send her an e-mail at kdobbeck@ askhrt.com. April 10 Webinar: Step-By-Step Change Management - 10-11:30 a.m. CDT Presented by Christine Corelli April 15 Webinar: Service Management – Labor Efficiency - 11a.m.-Noon CDT Presented by Ron Slee April 15 Webinar: Service Management – Flat Rating/Standard Jobs 2-3 p.m. CST | Presented by Ron Slee April 16 Webinar: Service Management – Shop Floor Scheduling 11a.m.-Noon CDT Presented by Ron Slee April 16 Webinar: Service Management – Standard of Performance 2-3 p.m. CST | Presented by Ron Slee April 17 Webinar: What Does Tier-4 Mean to My Operation? - 2-3 p.m. CDT Presented by James Waite May 8-9 The AED Foundation Financial Symposium Burr Ridge, Ill. May 13 Webinar: Creating Profitable Customers for Life 10-11 a.m. CDT Presented by Ryan Condon May 15 Webinar: The 8 Most Common Mistakes Made By Leaders 10-11 a.m. CDT Presented by Ryan Morrison June 4 Webinar: CFO/CEO Industry Financial Updates 2 p.m. CDT Moderated by Garry Bartecki June 12 Webinar: How to Create a "Sales Service Excellence" Culture 10-11:30 a.m. CDT Presented by Christine Corelli June 16-17 Parts Management Unit II: Perfor- mance Excellence (PE) Dallas, Texas | Presented by Ron Slee MARk YOuR CALENDAR For information on any upcoming AED events, visit www.aednet.org or call 800-388-0650. ® "Leader in Excavator Rock Ripping Attachments" with the award winning excavator rock ripping www.digrock.com sales@leattach.com 866-928-5800 or 508-829-4855 ® eading dge ttachments, Inc. Maximize force one tooth at a time, with our patented "Shanks on an Arc" technology. Operators Claim: "the best attachment I ever bought!" Also, try our award winning Multi-Ripper Teeth (Twisted) for maximum penetration TM Multi-ply Your Money! Multi-Ripper Multi-Ripper Bucket 4 times faster than a hammer 6 to 9 times the force of a standard 5 tooth bucket or the 8_inside AED_KP.indd 9 3/27/14 4:21 PM

• Cover
• FROM THE COVER: Marketing Maze-- and the Search for the Right Mix: Industry- exclusive research by AED and EDA uncovers the marketing tactics dealers are using and what they deem most effective.
• FEATURE: Watching Sales Growth Go to Waste: The numbers are hollow if they don't translate into profit on your bottom line. Profit expert Dr. Al Bates explains what you need to control.
• FEATURE: Don't Mess With Musya: The senior vice president of Hoffman Equipment is a true international sales guru but not always what her customers are expecting.
• FEATURE: On the Ramp with Ritchie Bros.' Peter Blake: Retiring next month, the CEO of the world's largest CE auction company reflects on his career and the business- a special sidebar probes used equipment industry.
• From the Chairman: Fact: Dealers want manufacturers to host their events at AED's Summit.
• Editor's Note: Smile like you mean it.
• On the Numbers: Three more brief but vital keys to building, protecting wealth.
• Just So You Know-- an occasional guest column: The real holdup on the Detroit-Canada bridge
• Aftermarket: Instead of staying the same, start changing the game.
• View From the Hill: Why America needs to switch to biennial budgeting
• Inside AED
• Groundwork
• Industry Beat
• Advertisers' Index
• Dealer Data
• Best Practices: Always in Training: Gibson Machinery recognizes the direct correlation between training and retaining.