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Sell More Equipment Increase Your Profits Grow Business EPG Offers Total Dealer Fleet Protection Component failures can result in large capital expenses and can wreck a profitable sale. Protect your dealer fleet from these potential added costs with EPG Extended Service Protection Plans. EPG Extended Service Protection Plans: • Offer multiple coverage options for new and used equipment • Provide parts/service revenue opportunities • Are transferable • Increase machine retail value Sell More Equipment Increase Your Profits Grow Business EPG Offers Total Dealer Fleet Protection Component failures can result in large capital expenses and can wreck a profitable sale. Protect your dealer fleet from these potential added costs with EPG Extended Service Protection Plans. EPG Extended Service Protection Plans: • Offer multiple coverage options for new and used equipment • Provide parts/service revenue opportunities • Are transferable • Increase machine retail value Extended Service Protection Plans Dealer Corporate Package Loss Damage Waiver Physical Damage Insurance Dealer Fleet Protection Dealer E&O Certificate Tracking Service Extended Service Protection Plans Dealer Corporate Package Loss Damage Waiver Physical Damage Insurance Dealer Fleet Protection Dealer E&O Certificate Tracking Service Learn more about EPG at www.epginsurance.com or call 901-685-3100 Learn more about EPG at www.epginsurance.com or call 901-685-3100 -ad template.indd 1 2/1/12 11:00 AM -ad template.indd 1 10/29/12 1:39 PM Please visit us in CONDEX Booth 101. -ad template.indd 1 11/26/13 9:27 PM

• Cover
• FROM THE COVER: Marketing Maze-- and the Search for the Right Mix: Industry- exclusive research by AED and EDA uncovers the marketing tactics dealers are using and what they deem most effective.
• FEATURE: Watching Sales Growth Go to Waste: The numbers are hollow if they don't translate into profit on your bottom line. Profit expert Dr. Al Bates explains what you need to control.
• FEATURE: Don't Mess With Musya: The senior vice president of Hoffman Equipment is a true international sales guru but not always what her customers are expecting.
• FEATURE: On the Ramp with Ritchie Bros.' Peter Blake: Retiring next month, the CEO of the world's largest CE auction company reflects on his career and the business- a special sidebar probes used equipment industry.
• From the Chairman: Fact: Dealers want manufacturers to host their events at AED's Summit.
• Editor's Note: Smile like you mean it.
• On the Numbers: Three more brief but vital keys to building, protecting wealth.
• Just So You Know-- an occasional guest column: The real holdup on the Detroit-Canada bridge
• Aftermarket: Instead of staying the same, start changing the game.
• View From the Hill: Why America needs to switch to biennial budgeting
• Inside AED
• Groundwork
• Industry Beat
• Advertisers' Index
• Dealer Data
• Best Practices: Always in Training: Gibson Machinery recognizes the direct correlation between training and retaining.