CED

MAY 8-9 | CHICAGO Updates and insights you can instantly fold into your equipment business Attendees receive 11.5 CPE hours, provided by WTP Exchange. www.aednet.org/cfo The AED Foundation Financial Symposium (formerly AED's CFO Conference) allows distribution executives and managers a chance to sit down with financial powerhouses of the construction equipment industry. A relaxed, open format allows you to dialogue with our experts as we cover financial issues that matter most right now for the CE distribution company. Highlights include: n Tax update n Economic outlook n Legal rental issues - specifically for dealers n Dealer retirement plans n Best practices for product support n Hiring & retaining the right employees CFO_AprilCED.indd 1 3/25/14 11:09 AM

• Cover
• FROM THE COVER: Marketing Maze-- and the Search for the Right Mix: Industry- exclusive research by AED and EDA uncovers the marketing tactics dealers are using and what they deem most effective.
• FEATURE: Watching Sales Growth Go to Waste: The numbers are hollow if they don't translate into profit on your bottom line. Profit expert Dr. Al Bates explains what you need to control.
• FEATURE: Don't Mess With Musya: The senior vice president of Hoffman Equipment is a true international sales guru but not always what her customers are expecting.
• FEATURE: On the Ramp with Ritchie Bros.' Peter Blake: Retiring next month, the CEO of the world's largest CE auction company reflects on his career and the business- a special sidebar probes used equipment industry.
• From the Chairman: Fact: Dealers want manufacturers to host their events at AED's Summit.
• Editor's Note: Smile like you mean it.
• On the Numbers: Three more brief but vital keys to building, protecting wealth.
• Just So You Know-- an occasional guest column: The real holdup on the Detroit-Canada bridge
• Aftermarket: Instead of staying the same, start changing the game.
• View From the Hill: Why America needs to switch to biennial budgeting
• Inside AED
• Groundwork
• Industry Beat
• Advertisers' Index
• Dealer Data
• Best Practices: Always in Training: Gibson Machinery recognizes the direct correlation between training and retaining.