CED

GL AMOROUS? not so much COOL FACTOR? of f the char t s Working with excavators isn't all that glamorous, but attach an HKX hydraulic kit to one and the coolness factor goes off the charts! S t a n d a r d k i t s f o r a w i d e v a r i e t y o f a t t a c h m e n t s L a t e s t i n a t t a c h m e n t c o n t r o l t e c h n o l o g y K i t s s h i p w i t h i n 1 - 5 d a y s — g r o u n d o r a i r call +1 800.493.5487 | www.HKX.com/CED -Ad_template.indd 2 3/17/2014 12:54:03 PM

• Cover
• FROM THE COVER: Marketing Maze-- and the Search for the Right Mix: Industry- exclusive research by AED and EDA uncovers the marketing tactics dealers are using and what they deem most effective.
• FEATURE: Watching Sales Growth Go to Waste: The numbers are hollow if they don't translate into profit on your bottom line. Profit expert Dr. Al Bates explains what you need to control.
• FEATURE: Don't Mess With Musya: The senior vice president of Hoffman Equipment is a true international sales guru but not always what her customers are expecting.
• FEATURE: On the Ramp with Ritchie Bros.' Peter Blake: Retiring next month, the CEO of the world's largest CE auction company reflects on his career and the business- a special sidebar probes used equipment industry.
• From the Chairman: Fact: Dealers want manufacturers to host their events at AED's Summit.
• Editor's Note: Smile like you mean it.
• On the Numbers: Three more brief but vital keys to building, protecting wealth.
• Just So You Know-- an occasional guest column: The real holdup on the Detroit-Canada bridge
• Aftermarket: Instead of staying the same, start changing the game.
• View From the Hill: Why America needs to switch to biennial budgeting
• Inside AED
• Groundwork
• Industry Beat
• Advertisers' Index
• Dealer Data
• Best Practices: Always in Training: Gibson Machinery recognizes the direct correlation between training and retaining.