CED

Get out of the fast lane for 48 hours of personal development and professional networking with the next generation of AED leaders. EXIT 48 At the intersec on of delivering value to customers, managing the business numbers, balancing manufacturer demands, and leading your team tap the brakes for two days with AED friends to take in fresh management insight designed specifically for future dealer leaders. Arrive Tuesday morning for an op onal round of golf – 1 o'clock tee- me, followed by evening welcome recep on and outdoor barbeque Program concludes Thursday before noon. More details to come – please save the date. Eaglewood Resort is a 20-minute cab ride from Chicago's O'Hare Intl. Airport. April_ad.indd 1 3/25/14 11:05 AM

• Cover
• FROM THE COVER: Marketing Maze-- and the Search for the Right Mix: Industry- exclusive research by AED and EDA uncovers the marketing tactics dealers are using and what they deem most effective.
• FEATURE: Watching Sales Growth Go to Waste: The numbers are hollow if they don't translate into profit on your bottom line. Profit expert Dr. Al Bates explains what you need to control.
• FEATURE: Don't Mess With Musya: The senior vice president of Hoffman Equipment is a true international sales guru but not always what her customers are expecting.
• FEATURE: On the Ramp with Ritchie Bros.' Peter Blake: Retiring next month, the CEO of the world's largest CE auction company reflects on his career and the business- a special sidebar probes used equipment industry.
• From the Chairman: Fact: Dealers want manufacturers to host their events at AED's Summit.
• Editor's Note: Smile like you mean it.
• On the Numbers: Three more brief but vital keys to building, protecting wealth.
• Just So You Know-- an occasional guest column: The real holdup on the Detroit-Canada bridge
• Aftermarket: Instead of staying the same, start changing the game.
• View From the Hill: Why America needs to switch to biennial budgeting
• Inside AED
• Groundwork
• Industry Beat
• Advertisers' Index
• Dealer Data
• Best Practices: Always in Training: Gibson Machinery recognizes the direct correlation between training and retaining.