P R O D U C T S & P A C K A G I N G
StateWays ■ www.stateways.com ■ July/August 2014 42
Heaven Hill Distilleries, producers of Evan
Williams, has launched the summer-focused Evan
Williams Kentucky Slush, a pre-mixed cocktail
made with real Evan Williams Bourbon and the
natural fl avors of lemonade, orange juice and
sweet tea. It can be frozen, poured or blended,
the company says, and is best served frozen in
the bottle or any personal container, blended
with ice for an instant frozen Bourbon Slush,
or simply poured straight on the rocks. It is
available in select markets through August
in a 1.75 liter PET bottle suitable for
storage in the freezer. It is intended to
be merchandised and displayed within
the bourbon aisle using the POS
materials made available, either on
the shelf or as part of a fl oor display. All
marketing materials, from case cards to
posters and bottle neckers, use the tagline
"For Seriously Refreshing Bourbon…Just
Chill." Evan Williams Kentucky Slush is
bottled at 25 proof, with an average national
suggested retail price for the 1.75 liter
bottle of $14.99.
Three Olives, the superpremium vodka
imported from England, has introduced a new
fl avor: Three Olives Jacked Apple, which
combines the fl avors of ripe red apple and
cinnamon spice. Three Olives is quadruple
distilled from English winter wheat and its
portfolio currently includes more than 24
fl avors. Available nationwide, Jacked Apple is
available in 750 ml ($21 suggested retail), 1liter
and 1.75 liter sizes.
Originally marketed in 1986, Luxco has
relaunched its Purple Passion ready-to-
drink beverage with a new formula and retro
packaging. The product has gone through several
transformations through the years, most recently
as a spirits-based, 26-proof non-carbonated
drink. Now, the brand has gone back to its
origins, as a 10-proof, carbonated drink,
featuring natural grape fl avors. The packaging
has also changed, to glass 12-oz. bottles that
come in a portable four-pack, with a
suggested retail price of $7.99.
Agave Loco Pepper Cured Tequila
has debuted a new bottle design, which
features darkened glass to protect the
pepper fl avors inside. Agave Loco is a
100% agave reposado tequila that is infused
with the oils of six different varieties of
pepper to provide a sweet and spicy taste
experience, giving consumers the taste of
jalapeno, serrano and habanero peppers
without overwhelming them with heat.
Lucas Bols has launched Bols
Elderfl ower Liqueur in the U.S. Made from the
cream-colored, honey-scented blossoms of the
elder tree, also called the Sambucus Nigra, Bols
Elderfl ower has a fresh and fragrant fl avor,
the company says, and a pleasing balance of
sweetness, fl oral taste and alcohol content.
The latest addition to the 30-plus fl avors in
the Bols Liqueur collection, Bols Elderfl ower
has a 15% ABV and comes in a 750 ml bottle
at a suggested retail price of $17.99.
Contact Jim Scova
Tel: 914-368-1012
jscova@MeritDirect.com
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