Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.
Issue link: http://read.dmtmag.com/i/351389
H usqvarna shares its birth year with… Johann Sebastian Bach. One of the world's greatest composers remains a powerful force in classical music because of the quality of his work — which consists of over 1,000 elegant pieces of music — from concertos and cantatas to sonatas and orchestral suites. Like the Baroque works of the adored German musician, appreciated as much for his technical command as his artistry, Husqvarna too has endured for 325 years. But while Bach's compositions — of course — have not changed in that time, Husqvarna's output has evolved dramatically over 3-1/4 centu- ries. Today, Husqvarna is the world's largest producer of outdoor power equipment. When our company started, on the banks of the Swedish river that gave us our name, "power equipment" did not exist. The company was founded to manufacturer much- needed musket barrels for the army of King Charles XI as they prepared to ward off a threat from Denmark. In the years and decades and centuries that followed, Husqvarna has evolved both subtly and dramatically, keenly in tune with con- sumer demands, competitive opportunities and economic realities. Reading the list of products that the company has manufactured and marketed could take nearly as long as Bach's Mass in B minor. Swords. Sewing machines. Wood-burning stoves. Motorcycles. Household products — from spittoons to cherry stone removers and herring fryers. At one time, the company had such a strong pres- ence within the household that famed artist Ewert Karlsson said that "Husqvarna" was the first word he learned — since it was stamped onto the iron stove in his mother's kitchen, on the frame of his first Anniversary Series Special 325 Years Later, Husqvarna in Tune with the Marketplace 34 Landscape and Irrigation August 2014 www.landscapeirrigation.com 1689: Rifle factory When Swedish weapons production took off in the late 17th century, hydropower was needed to handle certain mechanical operations. The drillingwork at the water- falls in Huskvarna, southern Sweden, was our first plant. 1872: Breaking new ground A very innovative and ambitious period, resulting in a broad array of new products: sewing machines (1872), hunting weap- ons (1877), wood stoves (1884), mincing machines (1890), and the first Swedish typewriter (1895). 1896: Bicycles The era of bicycles begins — and lasts through 1962. 1903: The motorcycle era begins Husqvarna earns a worldwide reputation, as its lightweight-yet-powerful engines helped make some of the most success- ful track racing and motocross bikes in history. 1919: The first lawn mower Husqvarna acquires Norrahammars Bruk, the first step in the Group's current focus on outdoor power products. The first motorized Husqvarna lawn mower for commercial use is launched in 1947, and in 1959 the first homeowner model reaches the market. 1959: The first chain saw Expertise in engines from the produc- tion of motorcycles is now utilized in new product areas, as Husqvarna introduces its first chain saw — which used motorcycle muffler technology to achieve lower noise levels than its competitors. 1969: Setting new standards for ergonomics When the Husqvarna 180 chain saw is released, it features a groundbreaking anti- vibration function that prevents "white fingers disease," a common problem for forestry workers around the world. In 1973, Husqvarna introduces the world's first chain saw with an automatic chain brake. In 1999, the feature TrioBrake is introduced, enabling users to activate the chain break with the right hand — fur- ther reducing the risk of injury for forestry workers. Timeline By Alan Shaw, Husqvarna