28 Liqueurs:
Summer Selling A broad overview of what’s available
in the category, including the latest offerings, and encapsulated descriptions of the products’ characteristics and uses.
By Robert Plotkin 37
Honoring The Winners Scenes and coverage from The
Beverage Information Group’s reception at the WSWA Convention recognizing the winners of the 2011 Growth Brand Awards in wine and spirits.
28 49 departments
Editor’s Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Retail Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 On The Shelf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53 Advertisers’ Index . . . . . . . . . . . . . . . . . . . . . . . . . . .54
40
40 45
Summer A sampling of
merchandising strategies and supplier programs retailers are using to increase beer sales in the summer months.
By Lew Bryson
Gin: Time to
Shine? Though overall sales volume is down, the category is gaining luster with newer superpremium and boutique expressions entering the market.
By Cheryl Ursin
Selling Suds in
Retailer Wine Selections The Beverage Dynamics National Retailer Wine
Panels recommends a lineup of top quality/value chardonnays.
By Richard Brandes (USPS-505-810) (ISSN-1523-0392) is published six times per year
(January/February, March/April, May/June, July/August, September/October, November/ December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to P.O. Box 2123, Skokie, IL 60076-7823
,
Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: , P.O. Box 2123, Skokie, IL 60076-7823 or call the
customer
service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763- 9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2011 by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes
.
4 • Beverage Dynamics • www.beveragedynamics.com • July/August 2011
Beverage Dynamics Beverage Dynamics Beverage Dynamics
Industr
y Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book
Beverage Dynamics Beverage Dynamics, Cheers, StateW ays, Wine & Spirits
