ARA

2015 Show Planner

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SCHEDULE Friday FEB. 20 RE GIS T R AT ION OP EN 10 a.m. – 5 p.m. 4 p.m. – 5:30 p.m. CERP (Certified Event Rental Professional) Program Testing (pg. 9) Saturday FEB. 21 RE GIS T R AT ION OP EN 7 a.m. – 5 p.m. E V EN T S & T EN T S 8 a.m. – 5 p.m. 8 a.m. – 8:45 a.m. Welcome Continental Breakfast and Opening Session The Mentalist for Rentalists: David Merrell's Trends and Forecasts (pg. 23) 9 a.m. – 10:15 a.m. Educational Sessions (pg. 24) • Mobile Business • Let's Talk – All About Tenting • Thank Goodness This Didn't Happen to Me! • Inventory Management – All the Moving Pieces 10:30 a.m. – 11:45 a.m. Educational Sessions (pg. 25) • It's Time to Make Networking WORK! • A Ballasting Act • Let's Talk – About Your Team • Stitch by Stitch: Make, Mend and Maintain Your Linens Noon – 1:15 p.m. Events & Tents Lunch and Family Feud (pg. 26) 1:30 p.m. – 2:30 p.m. Educational Sessions (pg. 27) • Understanding and Communicating Your Competitive Advantage • Underneath It All: Flooring and Staging • Why Didn't I Think of That? Simple, Creative, Money-Saving Ideas 2:45 p.m. – 3:45 p.m. Educational Sessions (pg. 28) • Weddings in a Changing World • Keep Your Tent in Tip-Top Shape: Stain Removal and Repair • Benchmarking Your Business • Inventory Expansion ... Growing Your Business Saturday FEB. 21 continued E V EN T S & T EN T S 8 a.m. – 5 p.m. 4 p.m. – 5 p.m. Events & Tents Closing Session (pg. 29) Virtual Tours 2015: Unique Solutions to Operating a Rental Business 6 p.m. – 8 p.m. Events & Tents Reception (pg. 29) The Chicory Sunday FEB. 22 RE GIS T R AT ION OP EN 7 a.m. – 5 p.m. THE RENTAL SHOW SEMIN A R S 8 a.m. – 11:45 a.m. 8 a.m. – 9:45 a.m. Educational Sessions (pg. 9) • If I Made That Much Money, Where Is It? • Loyalty: The Center of Building Lasting Customer Relationships • Communicating at Mach 2 • Rental Town Hall: Party and Event • Play It Safe: Protecting Your Bottom Line 10 a.m. – 11:45 a.m. Educational Sessions (pg. 11) • Budgeting for Profit and Cash: Three Steps for Better Cash Flow • The Desire to Win, "Because Winning Does Matter" • Monday Morning Leadership: Lessons From a Trusted Mentor • Online Video for Business: What You Need to Know • Rental Town Hall: General Tool/DIY E V EN T S Noon – 1:30 p.m. Networking Lunch With ARA (pg. 32) THE RENTAL SHOW SEMIN A R S 1:45 p.m. – 3:15 p.m. 1:45 p.m. – 3:15 p.m. Educational Sessions (pg. 14) • Creating the Ultimate Customer Experience and Creating Customers for Life! • Stop Persuading and Start Influencing! • Coaching Not Telling • Online Reputation Management • Raise Your AWP IQ: Managing Your Aerial Work Platform Equipment Location is the Ernest N. Morial Convention Center, New Orleans, unless otherwise indicated. 4

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