Issue link: http://read.dmtmag.com/i/370741
CERP Program Testing Friday, Feb. 20 4 p.m. – 5:30 p.m. Tuesday, Feb. 24 8 a.m. – 9:30 a.m. Active participants in the Certified Event Rental Professional (CERP) program will have two opportunities to take paper course exams and further their CERP progress. CERP graduates earn a professional credential that provides them with a competitive advantage which translates into remarkable results for their customers. REQUIREMENTS • Be enrolled in the CERP program • Pre-register by Jan. 30 • Bring your completed learning exercises for the discipline exam you are taking • Show your photo ID at the testing room PRE-REGISTRATION • Cost is free • Call ARA at 800-334-2177, ext. 255, or email CERP@ararental.org Sunday Feb. 22 8 a.m. – 9:45 a.m. If I Made That Much Money, Where Is It? Steve Abercrombie and Barbara Nuss, CPA, Profit Soup, Tukwila, Wash. Is it possible to have profit, but no cash? For many businesses, the answer is an overwhelming "YES!" You also can spend and collect cash without ever making a profit. While financial statements tell the story of the business, the question "Where's the cash?" can still be a mystery – even after a good reading of the balance sheet and profit and loss statement (P&L). What's the missing piece of the puzzle that solves the case? Find out in this session that will show you how to: • Identify the sources and uses of cash flow in your rental business • Use your balance sheet information more effectively to assess your cash situation and plan for your cash flow needs • Take the mystery out of reading your cash flow statement and learn why it's important Steve Abercrombie uses his experience as a banker, financial educator and business owner to help business owners take control of their numbers. Barbara Nuss, CPA, is president and founder of Profit Soup. Her focus is helping owners use information to build the value of their businesses. Nuss also authored ARA's Rental Profitability Program. Both speakers have led past sessions at The Rental Show. Website: profitsoup.com 9