CEO CRASH COURSE:
TAKE THE LEAD IN YOUR DENTAL PRACTICE
This engaging book draws parallels with the business
world to show how leadership traits of CEOs translate
into dental practice success. Seasoned practitioners
and top practice management consultants give insight
about developing and implementing leadership skills,
striking a work-life balance, meeting your bottom line,
resolving conflict, inspiring your team, and building a
loyal base of compliant patients. Includes hundreds
of ideas — find out what works in other practices and
make it work for you!
MEMBER RETAIL
J712 Book, 134 pages $39.95 $59.95
J712D e-Book $29.95 $44.95
J712B Print and e-Book Bundle $49.95 $69.95
THE ADA PRACTICAL GUIDE TO
INTERNAL MARKETING: THE KEY TO
DENTAL PRACTICE SUCCESS
Promoting your practice just got easier with the
expert advice of the ADA. With chapters devoted to
cultivating referrals, developing practice newsletters
and websites, and utilizing social networking profitably
and responsibly, this book shows you how to grow your
practice using tried and true standbys, while embracing
technology. It is a valuable resource for both dentists
and the dental teams.
MEMBER RETAIL
P080 Book, 122 pages $49.95 $74.95
P080D e-Book $39.95 $59.95
P080B Print and e-Book Bundle $59.95 $84.95
THE ADA PRACTICAL GUIDE TO
SOCIAL MEDIA PLANNING
REVISE D This brief guide is designed to help you
better understand how to use social media and to
assist you — the dental professional — in planning
and integrating social media efforts into existing
communications and marketing plans. Whether you
are new to social media, or a digital native, you'll learn
techniques to engage potential and existing patients;
make your practice more visible in a growing sea
of online information; and protect and further your
professional reputation online. This interactive PDF will
walk you through planning steps right from your desktop
as you explore social media tools, and then link to online
resources to help you learn more.
MEMBER RETAIL
J054 Book, 25 pages $14.95 $22.50
J054D e-Book, 25 pages $9.95 $14.95
J054B Print and e-Book Bundle $19.95 $29.95
J712
P080
J054
O R D E R O N L I N E : A D A C ATA L O G . O R G 83
