CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. &
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4 APRIL 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
APRIL 2015 | Volume 58 | Number 4
12 Millennial Marketing & Sales Strategies
Carissa Gingras, marketing director of consumer engine
and service with Briggs & Stratton Corporation, provides you
with marketing and sales tips to attract business from
Millennials, also known as Generation Y or the Net Generation.
16 Profit Center Series (Part III): Service
Every OPE servicing dealer has three profit centers: sales, parts
and service. In the last of this three-part series, Jeff Sheets,
founder and owner of OPE Consulting Services, focuses on service.
18 Social Strategy for the Selling Season
Colleen Malloy, ARI's director of marketing, shows you how
to develop a social media strategy that will help you drive
more traffic — online and in-store — this selling season.
20 Mowing Trends
Outdoor Power Equipment shares the results of a Q&A survey
recently conducted by its sister publication Landscape and
Irrigation about what is trending in the commercial
mowing industry.
6 Upfront
8 Anonymous Distributor
9 Industry News
35 Marketplace
37 Key Distributors
38 Advertisers' Index
30 Equipment Focus:
Wood Handlers (Chain Saws, Log Splitters,
Stump Grinders, Chippers)
34 Product News
FEATUrES
DEPArTMENTS
PrODUCTS
20
Cover photo provided by Briggs & Stratton Corporation.
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