In the spring of 2013, I wrote to you about selling and marketing
to Millennials – that group of current and future customers born
between 1977 and 1995, according to the U.S. Census Bureau, 2013.
These are folks who will make up one-third of homeowners by the
year 2030. And, a group that is responsible for a whopping $200
billion in spending power. And in a mere two years, the Millennial
generation (a.k.a. Generation Y) will outnumber and outspend Baby
Boomers (individuals born 1946-1964), making this a significant
group of future customers. So now that you understand how impor-
tant this group will be to your business, how do you find them?
12 APRIL 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
PHOTO
PROVIDED
BY
BRIGGS
&
STRATTON
CORPORATION.
Millennial Marketing
& Sales Strategies
Cover Story
Using social media to connect
with Generation Y customers
■ by CariSSa GinGraS
