Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.
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VIEWPOINT Editor John Kmitta | jkmitta@specialtyim.com EPG Media & Specialty Information, 3300 Fernbrook Ln N, Ste 200, Plymouth MN 55447 Web site: www.landscapeirrigation.com Group Publisher David Voll EDITORIAL STAFF Associate Publisher, Editor John Kmitta (847) 720-5613; jkmitta@specialtyim.com Products Editor Steve Noe (630) 499-1017; fax (630) 499-1026; snoe@specialtyim.com PRODUCTION TEAM Art Director Brian Snook Production Manager Karen Kalinyak DIRECT MAIL LIST SALES MeritDirect, Jim Scova, (914) 368-1012; e-mail jscova@MeritDirect.com REPRINT SERVICE Debra Welter, Circulation and Audience Development Manager, e-mail dwelter@specialtyim.com CIRCULATION For subscription inquiries and customer service questions, please call (847) 763-9565, or fax (847) 763-9569 business hours: 9 a.m.-5 p.m. EST Publisher's Notice: We assume no responsibility for the validity of advertising claims in connec- tion with items appearing in this special edition. Commercial product names are used for the con- venience of the reader. Mention of a commercial product does not imply endorsement by EPG Media & Specialty Information, or preference over similar products not mentioned. ACCOUNT REPRESENTATIVES: EAST Chris Pelikan Senior Account Manager Phone: (954) 964-8676 cpelikan@epgmediallc.com MIDWEST Peggy Tupper Senior Account Manager Phone: (763) 383-4429 ptupper@epgmediallc.com WEST Leslie Palmer Senior Account Manager Phone: (248) 731-7596 lpalmer@specialtyim.com The Art of "Smart" 6 May/June 2015 Landscape and Irrigation www.landscapeirrigation.com This issue of Landscape and Irrigation is packed with content reaching all aspects of the market — from our annual new product awards to turf pest management to landscape design trends and more. But I want to draw special attention to our editorial coverage of smart irrigation (pages 34-39). With Smart Irrigation Month quickly approaching, now is the time to think of how you can help preserve a valuable resource. Examples of winning smart irrigation initiatives, as well as a look at some exciting smart irrigation technologies can be found in this issue. But there is so much more to smart irrigation — not just in July, but year round. The Irrigation Association offers the following tips to get involved and get smart: Add the Smart Irrigation Month logo to your website, ads, customer presentations, field signs, invoices and more. Submit a press release or letter to the editor of your local newspaper. Include an article on irrigation best practices in your company newsletter. Ask employees to add the Smart Irrigation Month logo to their e-mail signature block. Encourage sales and marketing staff to participate in dealer and distributor Smart Irrigation Month activities. Hand out Smart Irrigation Month bumper stickers at your next contractor meeting. Host a live demonstration of water- saving irrigation technologies, in the field or at your location. Feature water-efficient products and services in displays, ads, promotions and product demos with the Smart Irrigation Month logo. Use a banner, outside signage or counter sign to encourage customers to ask about how smart irrigation can save water and money. Make smart irrigation the theme of sales calls. Promote water-efficient products that qualify for rebates from your local water authority. Stick a Smart Irrigation Month label on every box that goes out the door. Give awards to customers and/or business partners who promote water- efficient practices. Partner with your local water provider. Lobby your town to proclaim July as Smart Irrigation Month. Include a statement stuffer in a community coupon book or customer mailing. Encourage customers to make existing systems more efficient with easy retrofits, such as rain sensors, moisture sensors and pressure regulators. Volunteer to speak to a local homeowner association, garden club or civic group. Give out copies of the Smart Irrigation Month coloring book at a farmers market or county fair. Ask your local radio station to play a public service announcement. For additional smart irrigation tips, visit http://www.irrigation.org/ Resources/Smart_Irrigation_Month/ Smart_Irrigation_Month.aspx. There you can browse past issues of IA's Smart Tips e-newsletter, listen to a webinar featuring member success stories, explore smart resources. Also, keep an eye out for the special Landscape and Irrigation Smart Irrigation digital supplement, coming soon. LI