Outdoor Power Equipment

November 2015

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Shortly after Labor Day weekend, Outdoor Power Equipment magazine asked several OPE dealers to reflect on the past year and look ahead to next year. Specifically, we asked them the following two-part question: How has your dealership fared in 2015, and what are your expectations heading into 2016? Based on the following written re- sponses, listed in the order they were re- ceived Sept. 15-24, we're pleased to report that most dealers were enjoying a success- ful 2015 and expressed an optimistic out- look about the coming year, assuming that Mother Nature cooperates of course. Business has been very, very good with no slowdown in sight. Two-cycle, mower and now leaf vac sales have been strong. One way I track growth is by tracking how many new customers come in and how much they spend per visit. Repairs have stayed steady, keeping the guys in the shop on unlimited overtime. We just added a new guy, which should take some of the burden off. My outlook for 2016 sees con- tinued growth, and if we have another snowy winter, I feel it will be a blockbuster. — Matthew Borden, owner Ed & Matt Equipment Greenville, R.I. 2015 has been a remarkable year! One of the best in our 49-year history! All phases have shown significant in- creases in volume and profits! Unfortu- nately, whole-good margins continue to decline! Uncertain as to what 2016 could bring…hoping a repeat of 2015! Not sure if that is realistic, though! — Ernie Butitta K&D Baton Rouge, La. Tractor sales for 2015 projected at -10 per- cent primarily because the factory ran out of 30- to 35-hp. tractors for 90 days in the spring. — Gary Mize, president The Tractor Place Inc. Knightdale, N.C. Coming off a good 2014, we were hoping customers would continue to shake off bad economic news and start to spend money again. So far, 2015 is our best year in the last FEATURE STORY | Dealer Survey 18 NOVEMBER 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com OPE's 2015 Year in Review Dealers reflect on this year, share expectations for 2016 IMAGE ©ISTOCKPHOTO.COM/M_A_Y_A.

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