CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.)
is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis,
NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment,
PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call
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dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2015, OUTDOOR POWER
EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the
written permission of the publisher.
4 NOVEMBER 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
NOVEMBER 2015 | Volume 58 | Number 11
14 Slow Season Survival:
With business starting to slow,
turn to service for cash flow
With winter and the off-season drawing closer, Jeff Sheets, founder
and owner of OPE Consulting Services, offers timely advice on how
to use your service department to generate additional cash flow.
18 OPE 's 2015 Year in Review
Outdoor Power Equipment shares feedback from dealers about how they
have fared in 2015 and what their expectations are heading into 2016.
20 More than keywords:
SEO and content optimization
Colleen Malloy, ARI's director of marketing, helps you develop a
long-term plan to optimize the content on your website, so you can
boost your search engine ranking and in-bound links from search.
22 Rotary enhances shipping operations
In July 2015, Rotary Corporation completed a major expansion of
its shipping operations to improve its supply chain and meet
expected sales projections for the next five years, and the early
returns have been impressive.
6 Upfront
8 Anonymous Distributor
10 Industry News
31 Marketplace
33 Key Distributors
34 Advertisers' Index
18
Cover photo provided by Briggs & Stratton Corporation.
14
24
FEATURES
DEPARTMENTS
24 Equipment Focus:
Commercial
Walk-behind and
Stand-on Mowers
29 Product News
PRODUCTS
22
29
