Beverage Dynamics

Beverage Dynamics May-June 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Three or more full-page ads for the same product/ brand with a related theme, appearing in any trade publication. 5. Print Ad- Small Space Individual, fractional ad (less than a full page), appearing in any publication. 6. Print Ad-Small Space, Campaign Three or more fractional ads for the same product/ brand with a related theme. Television/Video (Categories #11-13) Submit television and video entries on DVDs. Spot and campaign entries must be on separate DVDs. Label each entry clearly (brand, title, # of spots in campaign). Provide a CD with clearly labeled jpeg images from spot/video for publication. 11. Individual Television Commercial (any length). 12. TV Campaign Series of three commercials for the same product/brand with a related theme. 13. Special Video Film or video used for promotional, educational and other related purposes. 7. Holiday or Special Ad Advertisement with a specific holiday or special promotional theme, appearing in any publication. 8. Special Supplement or Insert An advertising supplement or insert, appearing in any publication. 9. New Product Ad Individual advertisement launching a new product, appearing in any publication. Radio (Categories #14, #15) Submit radio entries on CD. Campaign and spot entries must be on separate CDs. Each CD must be labeled clearly (brand, title, number of spots in campaign). 14. Radio Spot Individual radio commercial, any length. 15. Radio Campaign Series of three commercials for the same product/brand with a related theme. Outdoor Transit (Categories #16, #17) Submitoutdoor/ transit advertise- ments on CD. Include clearly labeled jpeg of each entry, DO NOT sub- mit actual pieces. 10. Corporate Image Ad Advertisement aimed at enhancing/highlighting the overall image of a company, appearing in any publication. 16. Outdoor or Transit Ad A single billboard, poster, bus shelter or other outdoor/transit ad. 17. Outdoor/Transit 18. New Product Packaging Products introduced after April 2011. Line extensions (new flavors, varietals, etc.) may be entered. 19. Redesigned Label/Packaging Entry must include separate, clearly labeled "before" and "after" versions. 20. Co-packs A single package including two separate food/ beverage/snack brands. 21. Gift Carton/Gift Tin 22. Gift Sets/Gift Packs In-Store Displays (Categories #23-32) Display entries must be 26. Dangler/Mobile 27. Case Card Shown with or without product display. 28. Take One/ Sweepstakes Case Card 29. Motion Display 30. Floor Bin or Rack 31. Electronic Signage/ Displays Campaign A series of three or more outdoor/ transit ads for the same product/brand with a related theme, or a group of ads, designed to be displayed together with a related theme. Product Packaging (Categories #18-22) All packaging entries must be submitted on CDs. Please clearly label jpeg of each entry (category, subject).DONOT submit actual packages, bottles or labels. For Redesign submit clearly labeled "before" and "after" images. submitted on CDs with jpegs of entries clearly labeled. DO NOT submit actual display pieces. Companies submitting more than one entry may gang all images on one CD. Please clearly label each image (category, subject) on the CD. 23. Shelf Talker/Wobbler 24. Bottle Necker/ Neck Hanger 25. Banner/Streamer

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