Vineyard & Winery Management

March/April 2016

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1 6 V I N E YA R D & W I N E RY M A N A G E M E N T | M a r - A p r 2 016 w w w. v w m m e d i a . c o m 50 varieties of classic/noble, native and hybrid grapes in fortified wine production. Leading red, port-style wines are blends of classic vinifera grapes (19%), while Zinfandel is the most popular single-grape vari- ety (16%). Some 15% of American red, port-style wines are made from blends of domestically grown, clas- sic Portuguese varieties. Muscat varieties are favored by white, port- style producers (22%), while 18% of vintners used Chardonnay for "white ports." The SFWA study indicated that 47% of American fortified wine vintners preferred offering their product in 750 mL bottles, while 34% bottled in 375 mL glass and 19% favored 500 mL bottles. According to study data, the aver- age retail price of American red, port-style wine at the winery/tast- ing room is $.051/mL, or $38.25 for a 750 mL bottle. The average retail price for white, port-style wine is $.053/mL, or $39.75 per 750 mL bottle. The average retail price for American Sherry-style wine is $.040/ mL, or $30 per bottle. The data also indicates that 67% of American for- tified wines retail at between $30 and $60 per 750 mL bottle at the winery, while only 17% of all forti- fied wines exceed $60 per bottle. As a result of the 2006 trade a g r e e m e n t w i t h t h e E u r o p e a n Union, American fortified wine pro- ducers are prohibited from using the term "port" or any terms containing "port" on labels submitted for TTB approval after March 2007 under regulations adopted to implement the use of so called "semi-generic designations of geographic sig- nificance." The recent SFWA study indicates that approximately 45% of American port and sherry-style wine producers continue to use the term "port" and "sherry" on labels under provisions of the 2007 regulatory "grandfather clause." The SFWA 2015 study of Ameri- can fortified wine production indi- cates that, while fortified wines are a relatively small segment of the domestic wine industry, one in eight American vintners include for- tified wines in their wine production portfolio. Double inside bar 1.5" x 2" bar BIG FOOT has more than double the footprint of a standard two-barrel rack. The BIG FOOT allows you to stack barrels 6 high. With over twice the base, your barrel stacks are more stable. The extremely durable BIG FOOT barrel rack can be powder coated in your favorite color. Contact us for our complete brochure on barrel room layout design. Stockton, CA 95205 209.944.0921 westernsquare.com WESTERN SQUARE I N D U S T R I E S We don't sell forklifts. We just keep them very busy. Why we call it B IG FOO T a product of Western Square Industries

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