Issue link: http://read.dmtmag.com/i/646485
1 0 V I N E YA R D & W I N E RY M A N A G E M E N T | M a r - A p r 2 016 w w w. v w m m e d i a . c o m EDITOR'S DESK business-to-business publication that's also based in Santa Rosa (and where I spent 10+ years), was where I first began learning about the busi- ness side of wine. Over time, I devel- oped an appreciation for all types of wine styles (I used to be one of those "reds only" people) and what went into making them happen. I created a network of wine industry profession- als who kindly took the time to tell me their stories, share their craft and tour me around their vineyards and grow- ing regions. And now my world of wine knowl- edge is opening even wider. I'm so excited to learn about the different types of wines across the United States as well as the details of what it takes to grow and make them. I'm equally excited to meet the people behind the magic. My thirst for indus- try know-how and my ability to spot trends and important subjects and events will be shared with enthusi- asm and a smile. With a nod to my predecessor, Tina Caputo (whose feet must be really huge, since everyone keeps telling me how hard it will be to fill her shoes), I'm as pleased as ever to be taking the helm here. I hope you enjoy the ride. Cheers to new beginnings! Hello everyone and welcome to my very first Editor's Desk column. It's almost odd to me that, after 25+ years as a magazine editor, I've never writ- ten one of these. There was always someone else penning the page, so to speak. But here I am and the moment is truly exciting. I knew I wanted to be a magazine editor when I was 12 years old. I'm pretty sure I discovered a love for wine around that same age (don't judge), but it took another 10 or so years before I had my first taste of wine that was unlike any other I'd ever tried: a 1985 Silver Oak Napa Cabernet Sauvignon that opened my eyes to a whole different world of what wine could be. Not that the stuff I was drinking before was crap (at least not all of it); it just didn't come close. From there I was hooked and decid- ed to learn everything I could about wine. At the time, I was finishing up my bachelor's in journalism at San Francis- co State University. One of my assign- ments was to come up with an idea for a new publication. I decided to pursue a plan for a trade magazine that focused on the wine industry. While research- ing that idea, guess what I found? Yep, Vineyard & Winery Management maga- zine. And while that discovery neces- sitated a Plan B, look where I've now found myself. It's amazing how things work out sometimes. My most recent position as editor of NorthBay biz magazine, a regional, Comments? Please e-mail us at feedback@vwmmedia.com. JULIE FADDA POWERS EDITOR-IN-CHIEF Pleased To Meet You