Issue link: http://read.dmtmag.com/i/646485
8 2 V I N E YA R D & W I N E RY M A N A G E M E N T | M a r - A p r 2 016 w w w. v w m m e d i a . c o m ine trails are a well-established concept. In areas with a concentration of small winer- ies, it makes good sense to promote them as a whole and encourage visitors to stay longer and explore further as they taste their way through a region. More ale trails and bourbon trails have also been established over the past decade, especially as consumers continue to display a strong inter- est in locally crafted beverages. And as the proliferation of craft breweries, distilleries and cideries continues to quicken in diverse pockets of the country, savvy marketers are harnessing the collective power of craft into + Inspired by wine trails, multi- beverage trails include all types of beverage makers in one pro- motional entity. + Most members of multi-beverage trails report a positive impact on their business. + Combined trails offer something for everyone in any given group. + The trails encourage visitors to explore more rural areas. + The trails promote a region rather than individual members, leading to cross-promotion opportunities. AT A GLANCE Delaware's Dogfish Head Brewery is one of the attractions along the Delaware Beer, Wine and Spirits Trail, which includes 17 sites located throughout the state. Photo: VisitDelaware.com BY TOM WILMES Inspired by the popularity of local wineries, breweries, distilleries and cideries, tourism-savvy professionals are organizing multi-beverage tasting trails that offer something for everyone. On Craft's Trail